What true words those are! Your marketing efforts have the ability to succeed…or to fail…based on the words you choose to represent your products, services, and yourself in your ads.

You have the ability to choose any words you desire. But sometimes we draw a blank. Our minds seem amiss of anything creative to say. Which is where this diverse collection of phrases – designed to bring miraculous changes to your advertisements – comes in handy.

This book offers a lot of magic, a good deal of choices, and an incredible journey through words which develop warmth, color, and add texture to your ads.

Within moments of beginning to use this book, your ads will obtain a fresh, new look using my revolutionary way of impacting your buyers with words and phrases designed to bypass the mind, and get your product deep into their heart and soul, reaching the core of their deepest desires.

Why spend hours search for the perfect phrase? Hours trying to think of something new and innovative to say? Simplify your life. Make your time count by using the phrases offered here. It’s the perfect choice to bring your ads to life while at the same time, make your life more enjoyable with the marvelous results you’ll experience.

This book is presented with 1,400 hand-selected words and phrases in alphabetical order. A marketer’s copywriting dream, it’s so easy to use.

Sometimes a phrase on its own will spark an entire ad in your creative mind. Just glancing through the book on a regular basis will awaken creativity, inspire new ideas, and offer a variety of exciting possibilities.

For a foolproof process, try this:

• Take a look at what you’re selling
• Write an ad for it quickly…just write whatever you can think of to describe the item or service.
• Then open this book and flip to a page – any page. I have no doubt you’ll find a phrase possibility to fit somewhere within your ad on the very first page you turn to.
• Keep looking at phrases, inserting them where appropriate and rewording them to fit your product or service, until you feel your ad has filled out and sounds enticing.

Here’s an example. It's midnight...you're tired...but you must get this last advertisement written before you drift off to dreamland. There's only one problem...your mind is totally blank.

"It's a coat," you mumble. "Just a coat. A brown leather coat."

Okay, so say that in your ad - see how much attention it draws from potential customers.

On the other hand, if you have this book on your desk, you can open it and find a phrase to help describe your 'coat' when you just can't seem to do it on your own. Using Marketing Miracle Phrases, you might decide to take 'just a coat' and turn it into something like this:

"Give radiance to everything when you wear this exquisite, full-length, chocolate brown leather coat. Lovers of fine quality everywhere will experience comfort and luxury, for just a fraction of the retail price. Handsomely-crafted, it will make a chic addition to your winter wardrobe."

Suddenly 'just a coat' sounds so much more attractive. All with some simple word play.

This is where Marketing Miracle Phrases will help you write advertising copy of any kind. From Ebay sellers, to small business owners, to corporate professional copywriters, this little book is one you’ll never want to be without.

Scatter sunshine throughout your ads – make your buyers feel welcome and seduce all their senses – then see the wonder as your sales increase.

Throughout this book, you will also see examples of actual ads I have used this book to write.

In addition, I have also included a bonus section at the end of the book. The Color of Your Advertisements covers information about each color of the spectrum, the history of each color, the use of color in your ads, how color affects your customer’s response, and helps you determine how your color choices can create certain results.

So who should own this book? Whoever writes advertisements of any kind will find it useful. Here’s a short list based on my personal knowledge of who has purchased this book in the past and found it useful:

Small business owners • Artists • Jewelry designers • Product designers • Ebay sellers • Cafepress sellers • Zazzle sellers • Copywriters for corporations • Newspaper editors and their staff members • Magazine editors and their staff members • Vehicle sales consultants • Realtors • Insurance sales consultants • Computer sales consultants Booksellers • Furniture makers • Catalog merchandisers • Food and beverage establishments • Event coordinators • Art galleries • Flower shops • Photographers… And the list goes on and on.

Even the guy next door - the one who took those fabulous Alaskan photos he wants to sell - could use this book. After all, a picture might be worth a thousand words…or it might not.

Marketing should be fun! It’s a creative area, yet we don’t always feel creative when we need to be. I’ve experienced those blank moments many times, yet I still had to keep writing ads. And that’s why I wrote this book – so I’d have an easy-to-use, creative source of inspiration at my fingertips for those times when I just couldn’t think of what to say or how to say it. This little book has saved my sanity on many occasions over the past five years – and now it can save yours.

Happy writing, happy selling, happy moments. That’s what it’s all about.

InJoy,
Jai Johnson

Hello Jai,

I just received your book, which upon seeing it I thought wow, this for $24.95. Too expensive! But then, I started looking through the book and found gems (actual phrases) that I knew were exactly what I have been trying to find.

Thank you. I have purchased other Words & Phrases, ebooks that guaranteed to change your ads. Most of them that claimed to be 3 entire categories of phrases were actually repeated phrases in all 3 categories. For $24.95, I think I got a pretty good deal. At least with your book, I will find a lot of phrases that will help me put together a great sounding ad and/or describe a product on my website.

I am very happy with Marketing Miracle Phrases.

Alice Thomas, Sales

http://www.akamotorcycleaccessories.com

Click the graphic for a larger view of the article.

Jai Johnson is an accomplished visual artist, jewelry designer, and multi-published author. One Love, a fiction novel, the A Good Life Course, and Healing with Color are just a few of her published written works. Her articles and short stories have appeared in numerous online publications, as well as national magazines and newsletters.

Jai makes her home in Jackson, Tennessee, where she lives with her husband, two children, and several pets.

"This book is a first of its kind. Once in a while, something comes along that is of real value and is really useful and this is one of those things."

Original book published in 2002 © Michele Jai Johnson. Revised edition published in 2007 © Jai Johnson. This publication may not be copied in whole or in part without express written permission from the author.